Although neo-liberal penetration has brought along many negative drawbacks for women women, it’s existence also creates a movement of global resistance, in the struggle against neo-liberal authority.
Filipino women’s resistance to globalization is led by GABRIELA; a militant, national coalition of women’s organizations, and GABRIELA has facilitated the organization of grassroots women. It has helped to raise consciousness among its members and the larger public on the impact of neo-liberal globalization on Filipino women and one of its major political campaigns is the “Purple Rose Campaign”, which is an international campaign against the sex trafficking of Filipino women and children.
It is remarkable to realize the amount of advertisements one consumer can be exposed to in a single day. The sad thing about this is the majority of these ads have a subliminally harmful effect on consumers—especially women. Most people find it almost impossible to name an advertisement that positively influences women, but people must not realize that NIKE ads seem to always make sure to portray and influence women in a positive aspect.
Sex is predominantly the image that advertisers seem to portray. Women are usually half-clothed, and some of the ads don’t even make sense with the product it was trying to sell. However when it comes to the Nike Women campaign, I feel that these ads are very empowering for women. The most recent ads pick a part of the body that women typically hate, and the ad tells an empowering story about that body part. For example, the ad titled“Thunder Thighs”does not show any picture other than a picture of the body area being described. The ad reads,“I have Thunder Thighs and that’s a compliment because they are strong and toned and muscular, and though they are unwelcome in the petite section, they are cheered on in marathons. Fifty years from now I’ll bounce a grandchild on my thunder thighs and then I’ll go out for a run”(Nikewomen.com). This ad is very empowering for women because not only is this ad addressing the issue of larger thighs in the present, but in the future as well.
The Women I Aspire to be
If I could think of a woman from television as I was growing up that I looked up to, it would have to be “Claire Huxtable” from the Cosby Show. She was such an empowering, fearless, beautiful, intelligent, loving, woman; amongst many other qualities. I admired her also as an African American woman, like myself, and the ability that she had to be a great mother, wife, and career woman.
However, growing up, I was raised by a very large ammount of women. My mother, aunts, cousins and grandmothers were the predominant people who I gained my wisdom from, and I could honestly say that they are the women that I always looked up to. These women never seemed to be the type of women that made it seem as though not having men around was a disability. They were and are so strong, independent, intelligent, wise and loving, the perfect combination of a woman to me. The type of woman I want to be.
“Women in Hip-Hop”
Why is it that women will change our own personalities and sacrifice the things that we have a passion for, in order to become relevant, and feel important? Sadly, I continuously look at the women in the Hip-Hop industry, who are artists, and I notice how often they sacrifice singing about the subjects of popularity rather than desire. I notice how they’re looks change from “street” to “chic” , and their personas no longer display their unique personalities.
The latest example is the one and only, Nicki Minaj, who joined the mainstream rap game less than 5 years ago, and has already become a whole new person (or if you let her tell it, she’s 5 other people). Maybe my frustration stems from the fact that I’m a singer and rapper my self, or maybe it’s just because I’m a true music lover. However, besides the fact that her butt is 60 pounds heaver than it should be because of her butt job, she acts as if she has no intelligence, and this the new role model for many young girls around the world.